Greenback Records is the music label co-founded by Conor McGregor, Richard Buck and Julian O’Brien and publicly launched in July 2024. Its catalogue connects established names such as Xzibit and Bone Thugs-N-Harmony with artists working across several styles. This guide explains McGregor’s involvement, the founding team, artists featured on the official site, verified releases and where to listen. Information was checked on November 10, 2026.
The label at a glance
What Is Greenback Records?
Greenback Records is McGregor’s record label, bringing his business interests into recorded music. Our Conor McGregor record page covers his fight history; this page follows the label’s founders, recordings and public artist listings.
Hot Press reported the launch on July 18, 2024, describing an Irish-based, multi-genre label. That description matters: although several prominent early associations were in hip-hop, Greenback was presented with a wider musical remit. Its official catalogue provides a more useful guide to that range than assumptions based on McGregor’s public image.
| Topic | Verified detail |
|---|---|
| Name | Greenback Records |
| Business | Multi-genre music label |
| Public launch | July 2024 |
| Announced co-founders | Conor McGregor · Richard Buck · Julian O’Brien |
| Launch roles | Richard Buck: CEO · Julian O’Brien: creative director / head of A&R |
| Official website | greenbackrecords.com |
| Last editorial check | November 10, 2026 |
For listeners, the practical starting point is a particular artist or recording. The label’s name identifies the business behind releases; it does not mean McGregor performs on every track. Follow the artist credit and the release’s label information when comparing recordings with similar titles.
The founding team
Who Founded Greenback Records?
Conor McGregor, Richard Buck and Julian O’Brien
The public launch identified Conor McGregor, Richard Buck and Julian O’Brien as co-founders. In that announcement, Buck was named chief executive, while O’Brien was described as creative director and head of A&R. A&R means artists and repertoire: the part of a music business concerned with finding artists and helping develop recordings.
These were the roles announced at launch. Founding credits explain who established the venture; they do not specify present-day shareholdings.
McGregor’s Role in the Music Business
McGregor’s involvement was announced as a founder through McGregor Sports & Entertainment. The venture adds recorded music to a public career already spanning sport and screen. Readers interested in that wider entertainment work can explore our Conor McGregor movies and TV shows guide.
The public announcements establish his business involvement, rather than a production credit on every release. To find who wrote, performed or produced a particular song, consult that recording’s credits. An artist appearing alongside McGregor in a launch video is also different from a documented long-term contract.
From launch to releases
When Did McGregor Launch His Record Label?
The launch belongs to July 2024. Contemporary coverage was followed by a public post from co-founder Julian O’Brien identifying Bone Thugs-N-Harmony as the first signing. O’Brien also described a first-release premiere at the Jake Paul–Mike Perry event in Tampa.
That post offers first-hand evidence of the label’s early direction. It ties the launch to a named artist and a music promotion event, rather than leaving the story at a celebrity business announcement. Later catalogue entries show how the public-facing label developed beyond that starting point.
- July 2024: public launch and O’Brien’s announcement of Bone Thugs-N-Harmony as the first signing.
- May 16, 2025: Apple Music dates Xzibit’s Kingmaker and credits Greenback Records.
- September 12, 2025: Apple Music dates Obie Trice’s TBH single with the same label credit.
- November 10, 2026 check: the official site presents a broader selection of artists, songs and videos.
Artists and public listings
Which Artists Are Associated with Greenback Records?
The table below records the nine artist categories visible in the label’s official video directory when checked. Each row links to an artist-specific page. This is a documented guide to public catalogue associations, rather than a claim that every artist has the same contract or that the directory is an exhaustive legal roster.
| Artist | Examples in the video catalogue | Official source |
|---|---|---|
| Bad Boy Chiller Crew | 660 (feat. Dizzee Rascal & S Dog) | Bad Boy Chiller Crew videos |
| Bone Thugs-N-Harmony | Road Nights · Eazy | Bone Thugs-N-Harmony videos |
| Casper Walsh | Kitchen Talking | Casper Walsh videos |
| Eskimo Supreme | Safe Pass · Spit in It! | Eskimo Supreme videos |
| The High Kings | Rocky Road to Dublin · 77A | The High Kings videos |
| Offica | Go Mo · Plotting | Offica videos |
| Sweet Love | Maybe I’m Crazy · Bad Guy | Sweet Love videos |
| Telander | Ask Me for Nothing · Cerulean Skies | Telander videos |
| Xzibit | Kingmaker · Shut Yo Mouth | Xzibit videos |
Bone Thugs-N-Harmony
Bone Thugs-N-Harmony connects the founding announcement to the later catalogue. The group’s official Greenback video page lists Road Nights, Aww Shit and Eazy featuring Lil Eazy E. Those entries give listeners specific recordings to explore after reading about the initial signing.
Xzibit
Xzibit has a dedicated artist page on the label’s website. His own official news site also identifies Kingmaker as a Greenback Records release. For someone arriving through McGregor’s name, that album is a concrete introduction to the label’s recorded output.
What About Obie Trice?
HipHopDX reported Obie Trice’s signing in September 2025. There is also direct catalogue evidence: Apple Music’s TBH listing credits Greenback Records and gives September 12, 2025 as the release date.
Obie Trice was not among the nine categories in the official video directory at this check. That difference does not erase the documented release, and an absent category alone does not establish that an artist has left a label. A past signing report, a release credit and a current directory answer different questions.
Recordings to explore
Greenback Records Releases: Where to Start
Xzibit — Kingmaker
Apple Music lists Kingmaker as a 20-song album released on May 16, 2025, with the phonographic copyright line “℗ 2025 Greenback Records”. That is a verifiable release credit, distinct from an early announcement promising a future album. Follow the album page for its track list and listening options in your region.
A Catalogue Beyond One Style
The official homepage promotes recordings including Telander’s This Rules, The High Kings’ Son of Ireland, Offica’s Life I Chose and Casper Walsh’s Big Jet to Malibu. These are examples from the page checked for this guide, rather than a ranking of the label’s biggest or newest releases.
Artist-specific video pages offer another route into the catalogue. The High Kings’ page includes Rocky Road to Dublin and 77A. Telander’s page includes Ask Me for Nothing and Cerulean Skies. Choose a recording that interests you, then use its official link to reach the available service.
The public proposition
What Does Greenback Say About Artist Deals?
Launch coverage described an ambition to offer artists fairer partnerships. Sports Illustrated’s July 2024 report reproduced McGregor’s promises about artist deals and producer Damion “Damizza” Young’s description of the venture’s approach.
These statements describe the label’s ambition. They do not establish a standard royalty split, signing fee or master-ownership arrangement for every artist.
Some launch language also called the venture Ireland’s first major record label. That is a promotional description, not evidence that Ireland previously had no record labels or that Greenback belongs to one of the multinational major-label groups. Its founders and releases can be described precisely without treating a launch slogan as an industry classification.
Official listening routes
Where Can You Listen to Greenback Records?
Start at the official Greenback Records homepage. It contains release links and a Spotify listening section. The video directory groups music videos by artist, making it useful when you know a performer’s name but not a song title.
For a named release, follow its artist or label link and check the destination’s title and artist before listening or buying. Streaming availability, account requirements and physical editions can vary by country. A video on the label’s site does not automatically prove that every version of the recording is sold on every platform.
For artists
Greenback Records Submissions and Contact
The label has an official submissions page and publishes demo-submission terms. Those terms say that contact and possible signing discussions are at the label’s discretion; they do not guarantee a response or a deal. They also address ownership of demos, contributor permissions and sample clearances.
Use the label’s own current pages for submission instructions. The published privacy policy provides a contact address for privacy questions. For music submissions, follow the dedicated submissions page and its instructions.
This website is an independent editorial guide. It does not represent Greenback Records, accept demos on the label’s behalf or arrange introductions to its founders.
Quick answers
Frequently Asked Questions
What is Conor McGregor’s record label called?
Conor McGregor’s music label is Greenback Records. It was publicly launched in July 2024 with co-founders Richard Buck and Julian O’Brien.
Does Conor McGregor own Greenback Records?
McGregor was publicly announced as a co-founder alongside Richard Buck and Julian O’Brien. That establishes his founding involvement; this guide does not claim that he is the sole owner or give an unverified ownership percentage.
When was Greenback Records launched?
Greenback Records was publicly launched in July 2024. Hot Press reported the announcement on July 18, 2024.
Which artists appear on Greenback Records’ official site?
The official video directory checked on November 10, 2026 lists Bad Boy Chiller Crew, Bone Thugs-N-Harmony, Casper Walsh, Eskimo Supreme, The High Kings, Offica, Sweet Love, Telander and Xzibit. These public listings do not disclose every artist’s contractual status.
Was Bone Thugs-N-Harmony the first Greenback signing?
Co-founder Julian O’Brien publicly identified Bone Thugs-N-Harmony as the label’s first signing in his launch-era statement. The group also has an official Greenback video page.
Is Xzibit’s Kingmaker a Greenback Records release?
Yes. Apple Music lists Kingmaker with a May 16, 2025 release date and a 2025 Greenback Records phonographic copyright credit. Xzibit’s official news site also identifies the label.
Has Obie Trice released music through Greenback Records?
Yes. Apple Music lists his TBH single, released September 12, 2025, with a Greenback Records credit. HipHopDX also reported his signing that month. A past release credit does not establish every detail of a current contract.
Does Greenback Records accept demo submissions?
The label publishes an official submissions page and demo-submission terms. Check those pages for current instructions. The terms do not guarantee a response or a signing.
Where can I listen to Greenback Records artists?
Use the official Greenback Records homepage for release and streaming links, or its video directory for artist-specific music videos. Platform availability and account requirements can vary by country.
Is Greenback Records the same as McGregor’s fight record?
No. Greenback Records is a music label. McGregor’s fight record is the separate list of his professional sporting results, covered on this website’s Conor McGregor record page.
Editorial references
Sources and Last Verification
Checked November 10, 2026. Official label pages establish current public listings; streaming credits establish individual releases. Contemporary reporting and a founder’s statement establish the launch history. Contract terms and ownership percentages are not inferred from artist listings.
- Hot Press: launch announcement, July 18, 2024.
- Julian O’Brien: founding statement and first signing.
- Greenback Records: official release homepage and artist video directory.
- Apple Music: Xzibit’s Kingmaker; Obie Trice’s TBH.
- Xzibit: official news; HipHopDX: Obie Trice signing report.
- Sports Illustrated: launch promises and participants.
- Official submissions page, submission terms and privacy policy.